Diddo is a conceptual artist, designer and inventor.
Known for projects such as designer gas masks, dutch national team kit, the womb, wetsuits, mishmash©, champagne extinguisher, encoded, coffin design, etc.

His work runs the gambit from pure consumer focused product design to purely engaging and provocative conceptual art.

After an acclaimed career in marketing centered design Diddo re-directed his focus to conceptual art.
His work in marketing afford him a unique knowledge of the techniques and tools business employs to
feed us ideas serving their own interests. This background has left him exceptionally armed to create
ideas and place them in our heads.

But, rather than plant ideas in people’s heads, Diddo is focused on manipulating and
re-contextualizing the ideas, which are already there. His works don’t feed us a political agenda,
or a carefully curated viewpoint, but rather reawaken the occasionally dysfunctional debates
already smoldering in the perpetually caucusing backrooms of our sub-conscious.

Diddo finds inspiration in examining the space between what we think and what we allow others
to think for us. His work is an attempt to define the border between perception and reality,
and what turns image into icon.

In Designer Gasmasks Diddo orchestrates a shotgun marriage between the military
industrial complex and the farcical self-centrism of the fashion world.
“Gasmasks plucks the strings of the satirically subversive; prodding the basest motivators
in all of us, and artfully allowing us to simultaneously feel both disgust, and material yearning.”
He shows us things we don’t want to want, but we do.

Like much of Diddos work, The Womb project is on the surface an intriguing “product”
but has its greatest power in the questions it raises, and thoughts it provokes.
The Womb project asks the big question: Where do we start and end, or do we?
Our lives send out ripples of influence as a stone in a pond, the womb project visualizes these.

Laminating the long shadows of our life to the spent biomass, that temporary instrument of
our earthly work and making it unclear on which side of this divide our humanity calls home.

Born on the luckiest day since the sixth century 7-7-’77.
He studied Media Design at the School of Arts Utrecht, NL and University of Portsmouth, UK.
In 2001 he received a Masters Degree in European Media Design from the University of Portsmouth.