Diddo (7-7-'77) is an artist whose work spans the spectrum from conceptual art to product design.

To date, Diddo’s projects have appeared in many publications around the world, such as The Independent, Wired, Financial Times, The Huffington Post, Vogue, Vice, Rolling Stone, etc. Along the way, he has aroused the curiosity of curators, creators and tastemakers, receiving requests from the likes of Kanye West, Lady Gaga and Beyonce.

He finds inspiration in examining the space between what we think and what we allow others to think for us. His work is an attempt to define the border between perception and reality, and the process, which turns image into icon. With his ‘Designer Gasmasks' for example, Diddo orchestrates the shotgun marriage between the Military Industrial Complex, and the farcical self-centrism of high fashion. “Gasmasks plucks the strings of the satirically subversive; prodding the basest motivators in all of us, and artfully allowing us to simultaneously feel both disgust and material yearning.” He shows us things we don’t want to want, but we do.

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